Usually we think that a person we’ve just met is either more warm than competent or more competent than warm, but not both in equal measure. We like our distinctions to be clear—it’s a human bias. So we classify new acquaintances into types: lovable fools or competent jerks. Occasionally we see people as incompetent and cold—foolish jerks—or as warm and competent—lovable stars. The latter is the golden quadrant, because receiving trust and respect from other people allows you to interact well and get things done. But we don’t value the two traits equally. First we judge warmth or trustworthiness, which we consider to be the more important of the two … Continue reading Amy Cuddy